After many months of hard work, endless team weekends and late nights, I am pleased to announce the redesign and Game 2 launch of 50-50 Foundation’s charity fundraising platform Play For Purpose.

Play For Purpose, a long standing client of Digital Product Labs™, worked tirelessly with the team to redesign and launch their second charity lottery game in time for the holidays. This recent project covered a wide breadth of product management, product development, UX design and engineering work to significantly improve the platform’s UX and capability to support a greater number of not-for-profit partners.

One key new partnership for Play for Purpose and launched with Game 2, is with the Australian Sports Foundation. This partnership and the recent integration into the Play For Purpose platform, not only spreads the fundraising reach for associated sporting clubs but also now provides supporters with the ability to choose and support both their charity AND sporting club of choice; all at the same time going themselves into the draw for some truly great prizes. A true win-win in every sense for charities, sporting clubs and supporters (check out the previous winners from Game 1!).

A huge thank you to Christiane, our Lead Product Manager here at Digital Product Labs™, for her relentless drive in getting this project completed to plan time and without incident. In addition, our lead engineer Luciano and engineering team (Tiago and Luis) for their commitment in delivery, and our dedicated designers Viv and Viviane. Awesome work team!