Product leadership, strategy and GTM services for London based social sports gambling startup, Betconnect.


Project Summary




Client Location

London, United Kingdom.

Project Dates

Feb - June 2018

Project Summary

Design and product management services for Betconnect.

Project Goal

Launch Betconnect’s first publicly available product platform.

The Team

Product Labs - Los Angeles.

Product Labs Role

Together with the the founders of Typsy, Product Labs led the product vision, strategy and roadmap planning for Typsy that was a major driver in a successful second round raise of VC.


Project Highlights


Challenging product and UX designs across mobile apps and mobile web.

Mobile First Products

With a mobile first approach to product, Product Labs collaborated with industry leading engineering team JUXT to build out the first version of the Betconnect platform. A combination of interesting product / UX challenges along with a transactional high, highly regulated technology platform made this currently live project a great challenge for Product Labs.

Interested in More?

Further details of this client project are available.


Download the Case Study

Provide is with your contact details and we will send you our client case study on Betconnect, providing further insight into the product development work completed on this project.

By far the biggest challenge so far has been designing simple, delightful mobile experiences for what are, underlying complex transactional and behavioural tasks.
— Mark Weaver, Betconnect